In 1918, expert watchmaker Georges Schaeren founded the Mido brand, which soon became synonymous with technical innovation and timeless design. Currently, the brand under the motto "Inspired by architecture" creates model lines inspired by iconic buildings, such as Big Ben in London, the Colosseum in Rome, or the Great Wall of China. Since 2019, Mido has been an official partner of the Red Bull Cliff Diving World Series, an annual competition in diving from a height of 25-28 meters. The Mido brand offers mainly mechanical models, so fans of traditional, honest watchmaking will find it in particular.
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