Tissot is a brand with a tradition dating back to 1853 and is currently the largest Swiss watch manufacturer. The brand was founded by Charles-Félicien Tissot in the town of Le Locle in the foothills of the Jury and the "plus" in the brand's logo symbolizes the Swiss quality and reliability for which Tissot watches are world-famous.
Mr. Tissot's goal was to make great watches at a great price while being a "traditional innovator." Milestones include Tissot Antimagnétique (1930) - the first antimagnetic watch, Tissot Idea (1971) - the first plastic mechanical watch or Tissot T-Touch Expert Solar (2014) - the first solar-powered touch watch.
Tissot is the official partner of the Tour de France, Moto GP, hockey or basketball races and offers collections related to these sports.
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