Rubaiyat, a name with poetic meaning and sensuality, was chosen by Bulova in 1917 for her first women's watch. After a hundred years, this name has been given a number of women's watches that honor the heritage of the first models and bring watches characterized by femininity, high quality workmanship and original design. The distinguishing feature of the collection is, in addition to the shape of the case, also the crown placed at the 12 o'clock position. The luxury and elegance of some models is underlined by decorating with diamonds.