The Prim Sport Lady women’s mechanical watch combines sporty dynamism with the appeal of jewellery, designed for everyday wear and special social occasions. The model’s prominent feature is a luxurious bezel set with sparkling cubic zirconia – hard synthetic zirconium dioxide crystals that, thanks to their precise cut, refract light with a brilliance comparable to real diamonds. Beneath the flat, highly scratch-resistant sapphire crystal is a captivating, shimmering pink dial. The harmonious composition is completed by clear hour and minute scales, polished hands and glossy applied indices raised above the surface of the dial, giving the watch depth and excellent legibility.
The watch is built around a finely finished round case made of premium 316L stainless steel in a two-tone finish. With a versatile women’s diameter of 36 mm and a slim height of just 10 mm, the watch slips easily under a shirt or jacket sleeve.
Through the transparent sapphire case back, the operation of the quality Japanese Miyota 9039 automatic movement with 24 jewels can be admired without obstruction. This reliable calibre offers both automatic winding through the natural movement of the wrist and manual winding via the crown, with a power reserve of approximately 42 hours when fully wound. The smooth movement of the seconds hand in eight fine steps per second is complemented by a practical hacking function, which stops the movement when the crown is pulled out, allowing the time to be set to the exact second.
The steel case flows directly into a solid two-tone stainless steel strap in one clean line. The strap is 18 mm wide at the case and tapers elegantly to 16 mm towards the clasp. The 175 mm long strap fastens with a sophisticated butterfly clasp with a side safety catch, which is discreetly concealed within the line of the bracelet when closed.
With a substantial total weight of 121 g, the watch feels pleasantly stable and substantial on the wrist.
Its practicality for an active lifestyle is completed by water resistance of 100 m (10 ATM), allowing the watch to be worn for swimming and water activities. The crown must be securely pushed into its normal position when in contact with water.
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| Brand | Prim |
| Gender | Female |
| Style | Sports, Universal |
| Origin | Czech |
| Guarantee | 5 years |
| Waterproof | 100 m |
| Weight | 121 g |
| Movement | Automatic |
| Caliber | Miyota 9039 |
| Movement accuracy in seconds | -10/+30 / day |
Power Reserve ![]() |
42 hours |
| Case size | 36 mm |
| Case height | 10 mm |
| Case shape | Round |
| Case material | Steel with PVD treatment |
| Case color | Silver |
| Crystal material | Sapphire |
| Dial | Analog |
| Dial color | Pink |
Transparent Case ![]() |
Yes |
| Strap material | Stainless steel with PVD treatment |
Buckle ![]() |
Butterfly Clasp |
| Strap Width | 18 mm |
| Strap color | Bicolor |
Quick release system ![]() |
no |
| Date | No |
| Functions | No date |
Screw-on Crown ![]() |
Ne |
Luminescence ![]() |
No |
We guarantee the accuracy of the data. Did you find a mistake? Let us know and get 8 EUR on Watch purchase.
Guarantor: Kateřina Žváček
Jiří Štencek
+420 252 252 306
Mo 9-19
We-Th 9-19
Fr-Sa 9-16
info@helveti.eu
The product is included in categories
Ladies Steel Watches Women's automatic watches Automatic Automatic Ladies sports watch Women's silver watches Women's Watches Ladies Czech Watches Women's watches novelties Women's watches over 400 EUR Women's mechanical watches Women's pink watches Women's watches with steel bracelet Women's watches with sapphire crystal Women's universal watches Prim Prim
The idea of producing Czechoslovak wristwatches first appeared immediately after the end of World War II. The effort of the management at that time was to limit the dependence on imports, especially from the western states of Europe. Wristwatches were not produced in Czechoslovakia before
In the fall of 1949, Adolf Martínek was entrusted with the task of building a new plant and preparing the serial production of wristwatches, who, in the unused building of the national committee in Nové Město nad Metují, together with the first 15 colleagues, embarked on a task that at the time was handled by only eight countries in the world.
Those interested bought the first Czechoslovak wristwatch in 1958. However, first it was necessary to choose the brand under which the wristwatch would be manufactured.
The PRIM brand was chosen, which at the time was also used for timepieces produced in other plants of the national company Chronotechna. Initially, an identical logo was used for the alarm clocks and wall clocks called the "loaf". Later, however, the graphic form was simplified to meet the requirements for modern dial design. The designer Josef Žid is the author of the so-called "standing" PRIM logo, which has been used on wristwatches since the 1970s. Until the 1990s, part of the designer's work was also the design of watches, which is why Josef Žid was entrusted with the design of the new brand. In addition, the need for a new graphic representation of the brand was supported by the fact that in 1969 the watch manufacturing plant in Nové Město nad Metují became completely independent and acquired the name it bears to this day - ELTON.
Until the 1990s, the New Town plant produced hundreds of thousands of wristwatches a year. However, after the so-called Velvet Revolution, watches from foreign brands began to flood Czechoslovakia - from luxury to the cheapest Asian ones. Interest in primkeys gradually declined and for a while it seemed that the production of Czech wristwatches no longer had a future.
Fortunately, it was possible to gradually revive interest in domestic products. Therefore, it was decided to convert the factory into small-scale production of the manufactory type. In 2008, the production of new mechanical movements began and ELTON hodinářská joined the ranks of important watch manufactures that rely on handwork, precision and an individual approach to the customer.
Manufacturer information: ELTON hodinářská, a.s., Náchodská 2105, 549 01 Nové Město nad Metují, Czech Republic / info@prim.cz
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1 → We check, clean and set
We will check the functionality, set time, date and clean the watch carefully.
2 → We will carefully pack the watch
So that the watch does not have a chance to be damaged. We use special vacuum pads.
3 → We insure the watch against damage from the carrier
To be sure, we will insure the watch against breakage, so there is nothing to fear.
With each watch, you will receive a gift of your choice from us. Gifts are graduated according to the value of the order.
From €0 = Cleaning cloth, with which you can polish the glass of a watch.
From €100 = Stroke shortener, you can adjust the watch bracelet to your hand.
From €150 = Helveti canvas bag.
From €150 = Credit card knife.
From €170 = Donut watch case.
From €400 = Parker Jotter.
From €600 = knife Mikov 100-NH-2A blue.
From €1000 = Victorinox Waiter knife with 9 functions.
From €1400 = Watchroll for 2pcs.
From €1650 = Helveti leather watch roll.
From €2000 = Leather travel case.
From €2800 = Leatherman REV.
From €4000 = Wooden watch box Helveti.
From €6000 = Watch winder Helveti black.
And on top of that, a 5-year warranty (You can find the terms of the extended warranty here) and free shipping.
You can view the gifts here: