PRIM Lady Sport Tennis Diamond: Game, set, match in diamond shine
We present to you an exclusive limited edition women’s watch, which is a tribute to elegance, strength, and the phenomenal successes of Czech women’s tennis. The PRIM Lady Sport Tennis Diamond model is not only an accessory, but a symbol of victory and determination, inspired by the atmosphere of the most prestigious world tournaments.
Grand Slam inspiration on your wrist
The designers transferred the essence of the four most famous courts in the world directly onto the watch dials. You can choose from colours that tell the stories of great finals:
Wimbledon: Subtle green with traditional Geneva stripes.
Roland Garros: Sandblasted orange evoking Paris clay.
US Open: Mother-of-pearl blue reminiscent of modern American courts.
Australian Open: Clean, porcelain white colour of Melbourne summer.
Every element of this watch was designed with regard to sports symbolism and luxury. The dial is decorated with 12 real diamonds (size 1,2 mm, clarity SI1), complemented by distinctive black indices. An unmistakable detail is the seconds hand with a tennis ball motif, which circles above the dial in the rhythm of the game. The stainless steel case is also set with 112 cubic zirconia crystals, which give the whole an unmistakable sparkle.
The elegant and at the same time clear dial is protected by a sapphire crystal, which is maximally resistant to scratches.
Inside the watch beats a top-class Japanese Miyota 8315 automatic movement. Lovers of mechanics will appreciate above all the above-standard power reserve up to 60 hours.
Case: Combination of polished and brushed elements for a modern look.
Strap: Popular and highly comfortable “Jubilee” type bracelet.
Case back: The back of the watch offers a unique view thanks to a combination of forging and engraving techniques with a motif of tennis balls and a court.
The hands are coated with Superluminova luminescent compound, which ensures longer luminosity and better legibility even in worse lighting conditions.
The watch case is made of stainless steel and the watch stays on the wrist thanks to a high-quality leather steel strap with a butterfly clasp.
Water resistance of this model is 100m (10 ATM), so you do not have to worry about taking the watch to the swimming pool.
This edition was created in a total number of only 200 pieces (50 pieces of each colour). Each piece is individually numbered, which makes this watch not only a beautiful gift, but also a rare collector’s item.
Become part of the tennis legend and wear on your wrist a piece of history that will not be repeated.
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See the watch on a wrist
| Brand | Prim |
| Gender | Female |
| Style | Sports, Universal |
| Origin | Czech |
| Guarantee | 5 years |
| Waterproof | 100 m |
| Weight | 121 g |
| Movement | Automatic |
| Caliber | Miyota 9039 |
| Movement accuracy in seconds | -10/+30 / day |
Power Reserve ![]() |
42 hours |
| Case size | 36 mm |
| Case height | 10 mm |
| Case shape | Round |
| Case material | Stainless steel |
| Case color | Silver |
| Crystal material | Sapphire |
| Dial | Analog |
| Dial color | White Pearl |
Transparent Case ![]() |
Yes |
| Strap material | Stainless steel |
Buckle ![]() |
Butterfly Clasp |
| Strap Width | 18 mm |
| Strap color | Silver |
Quick release system ![]() |
no |
| Date | No |
| Functions | No date |
Screw-on Crown ![]() |
Ne |
Luminescence ![]() |
No |
We guarantee the accuracy of the data. Did you find a mistake? Let us know and get 8 EUR on Watch purchase.
Guarantor: Kateřina Žváček
Jiří Štencek
+420 252 252 306
Mo-Th 9-19
Fr-Sa 9-16
info@helveti.eu
The product is included in categories
The idea of producing Czechoslovak wristwatches first appeared immediately after the end of World War II. The effort of the management at that time was to limit the dependence on imports, especially from the western states of Europe. Wristwatches were not produced in Czechoslovakia before
In the fall of 1949, Adolf Martínek was entrusted with the task of building a new plant and preparing the serial production of wristwatches, who, in the unused building of the national committee in Nové Město nad Metují, together with the first 15 colleagues, embarked on a task that at the time was handled by only eight countries in the world.
Those interested bought the first Czechoslovak wristwatch in 1958. However, first it was necessary to choose the brand under which the wristwatch would be manufactured.
The PRIM brand was chosen, which at the time was also used for timepieces produced in other plants of the national company Chronotechna. Initially, an identical logo was used for the alarm clocks and wall clocks called the "loaf". Later, however, the graphic form was simplified to meet the requirements for modern dial design. The designer Josef Žid is the author of the so-called "standing" PRIM logo, which has been used on wristwatches since the 1970s. Until the 1990s, part of the designer's work was also the design of watches, which is why Josef Žid was entrusted with the design of the new brand. In addition, the need for a new graphic representation of the brand was supported by the fact that in 1969 the watch manufacturing plant in Nové Město nad Metují became completely independent and acquired the name it bears to this day - ELTON.
Until the 1990s, the New Town plant produced hundreds of thousands of wristwatches a year. However, after the so-called Velvet Revolution, watches from foreign brands began to flood Czechoslovakia - from luxury to the cheapest Asian ones. Interest in primkeys gradually declined and for a while it seemed that the production of Czech wristwatches no longer had a future.
Fortunately, it was possible to gradually revive interest in domestic products. Therefore, it was decided to convert the factory into small-scale production of the manufactory type. In 2008, the production of new mechanical movements began and ELTON hodinářská joined the ranks of important watch manufactures that rely on handwork, precision and an individual approach to the customer.
Manufacturer information: ELTON hodinářská, a.s., Náchodská 2105, 549 01 Nové Město nad Metují, Czech Republic / info@prim.cz
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1 → We check, clean and set
We will check the functionality, set time, date and clean the watch carefully.
2 → We will carefully pack the watch
So that the watch does not have a chance to be damaged. We use special vacuum pads.
3 → We insure the watch against damage from the carrier
To be sure, we will insure the watch against breakage, so there is nothing to fear.
With each watch, you will receive a gift of your choice from us. Gifts are graduated according to the value of the order.
From €0 = Cleaning cloth, with which you can polish the glass of a watch.
From €100 = Stroke shortener, you can adjust the watch bracelet to your hand.
From €150 = Helveti canvas bag.
From €150 = Credit card knife.
From €170 = Donut watch case.
From €400 = Parker Jotter.
From €600 = knife Mikov 100-NH-2A blue.
From €1000 = Victorinox Waiter knife with 9 functions.
From €1400 = Watchroll for 2pcs.
From €1650 = Helveti leather watch roll.
From €2000 = Leather travel case.
From €2800 = Leatherman REV.
From €4000 = Wooden watch box Helveti.
From €6000 = Watch winder Helveti black.
And on top of that, a 5-year warranty (You can find the terms of the extended warranty here) and free shipping.
You can view the gifts here: