Baume & Mercier Riviera 10677 Coastline is a ladies’ version of the iconic sporty and elegant watches from the Riviera collection. Its design reflects its predecessor, first introduced in 1973. As with the men’s models, the dial is a distinctive feature alongside the shape of the case. Its fine texture resembles a rippling water surface reflecting the sun’s rays. Its distinctive appearance makes it a choice for those looking for a sporty and elegant ladies’ watch.
Models from the Riviera collection are instantly recognisable by their twelve-sided bezel with four screws, referencing the design of the steel sports models first introduced by the brand in 1973. The watch expresses freedom and casual elegance and embodies quality watchmaking.
The Baume & Mercier Riviera M0A10677 has a midnight-blue gradient lacquered dial set with 96 diamonds, which extend onto the bezel and case lugs to form the outline of the French Riviera coastline between Monaco and Saint Tropez. Skeletonised silver hands display the time. The watch is powered by a Sellita SW200 automatic mechanical movement with a power reserve of approximately 38 hours. The movement operates at a frequency of 28800 vibrations per hour and can be wound using the crown. It also features a stop-seconds function when setting the time (hacking).
The dial is protected by a highly scratch-resistant sapphire crystal. It also has an anti-reflective coating for clear legibility in direct sunlight. Sapphire is also used for the case back, through which the mechanical movement can be observed.
The steel case is complemented by a three-row steel strap with a butterfly clasp. The integrated steel strap enhances the watch’s sporty appearance and is equipped with a quick-release system, making it easy to replace with a strap without tools. Super-LumiNova C1 luminescence on the hands and indices improves legibility in low-light conditions. The model has a water resistance of 50 m. The case diameter is 33 mm, ideal for ladies’ wrists.
Personal delivery: For this model, we offer personal delivery of the watch by the brand representative in Prague and the Central Bohemian Region. If you are interested, please add a note to your order and we will contact you. More information here.
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| Brand | Baume & Mercier |
| Gender | Female |
| Style | Casual |
| Origin | Swiss |
| Guarantee | 5 years |
| Waterproof | 50 m |
| Movement | Automatic |
| Caliber | Sellita SW 200 |
| Movement accuracy in seconds | ±15 s / day |
Power Reserve ![]() |
38 hours |
| Case size | 33 mm |
| Case height | 9,6 mm |
| Case shape | Round |
| Case material | Stainless steel |
| Case color | Silver |
| Crystal material | Sapphire - anti-reflective |
| Dial | Analog |
| Dial color | Blue |
Transparent Case ![]() |
Yes |
| Strap material | Stainless steel |
Buckle ![]() |
Butterfly Clasp |
| Strap Width | 9 mm |
| Strap color | Silver |
| Date | Yes |
| Functions | Date, Transparent back case |
Luminescence ![]() |
Hands and indexes |
We guarantee the accuracy of the data. Did you find a mistake? Let us know and get 8 EUR on Watch purchase.
Guarantor: Kateřina Žváček
Jiří Štencek
+420 252 252 306
Mo-Th 9-19
Fr-Sa 9-16
info@helveti.eu
The product is included in categories
Ladies dress watch Ladies Steel Watches Ladies Swiss Watches Riviera Women's automatic watches Women's silver watches Women's watches over 400 EUR Women's mechanical watches Baume & Mercier Riviera Women's blue watches Women's watches with date Women's watches with steel bracelet Watch gift for woman Women's watches with sapphire crystal Women's watches Baume & Mercier
Baume & Mercier was founded in 1830 in Les Bois, Switzerland, making it the 7th oldest watchmaking brand in the world. The brand was established by brothers Louis-Victor and Célestin Baume, who, true to their motto "Accept only perfection, manufacture only watches of the highest quality", created exceptional timepieces with an outstanding reputation that the brand maintains to this day. Baume & Mercier watches combine performance, technological innovation, and refined design, and are still synonymous with top quality.
You can also find reviews of models and other interesting content about the brand on our blog.
The brand is recognized as a pioneer in the watchmaking field, producing elegant and avant-garde timepieces that have influenced entire eras and styles. It is known for its iconic Marquise models from the 1940s and its collections Riviera (the Riviera model was first introduced in 1973 and became one of the first steel sports watches) and Hampton.
Among other achievements, the brand boasts its in-house Baumatic automatic movement, offering a power reserve of up to five days and chronometer-level accuracy.
Today, Baume & Mercier is part of the Richemont International SA group, which also includes prestigious watchmaking brands such as Cartier, Jaeger-LeCoultre, IWC Schaffhausen, Van Cleef & Arpels, Vacheron Constantin, A. Lange & Söhne, and others.
Helveti.eu is an authorized retailer and specialist of the Baume & Mercier watches.
Manufacturer information: Baume & Mercier SA, 4 rue André‑de‑Garrini, 1217 Meyrin, Switzerland / info@baume-et-mercier.com
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1 → We check, clean and set
We will check the functionality, set time, date and clean the watch carefully.
2 → We will carefully pack the watch
So that the watch does not have a chance to be damaged. We use special vacuum pads.
3 → We insure the watch against damage from the carrier
To be sure, we will insure the watch against breakage, so there is nothing to fear.
With each watch, you will receive a gift of your choice from us. Gifts are graduated according to the value of the order.
From €0 = Cleaning cloth, with which you can polish the glass of a watch.
From €100 = Stroke shortener, you can adjust the watch bracelet to your hand.
From €150 = Helveti canvas bag.
From €150 = Credit card knife.
From €170 = Donut watch case.
From €400 = Parker Jotter.
From €600 = knife Mikov 100-NH-2A blue.
From €1000 = Victorinox Waiter knife with 9 functions.
From €1400 = Watchroll for 2pcs.
From €1650 = Helveti leather watch roll.
From €2000 = Leather travel case.
From €2800 = Leatherman REV.
From €4000 = Wooden watch box Helveti.
From €6000 = Watch winder Helveti black.
And on top of that, a 5-year warranty (You can find the terms of the extended warranty here) and free shipping.
You can view the gifts here: