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| Movement | Automatic |
| Case material | Steel |
| Crystal material | Mineral |
| Weight | 78 g |
| Waterproof | 50 m |
673,47 €
Within 3 Days
673,47 €
Within 3 Days
673,47 €
Within 3 Days
702,04 €
Within 3 Days
702,04 €
Within 3 Days
673,47 €
Within 3 Days
648,98 €
In stock
815,92 €
In stock
648,98 €
In stock
730,61 €
In stock
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Movement
Automatic
Case material
Steel
Crystal material
Mineral
Weight
78 g
Waterproof
50 m
PRIM Repre: The Return of a Legend in a Modern Interpretation
Did you know that the most famous model in Czech watchmaking history—the Diplomat—was originally intended to be named REPRE? Today, we return to this legendary name with a new collection that marries 1960s aesthetics with the demands of the modern man. It is the perfect choice for those seeking a formal accessory with a rich story, timeless elegance, and unmistakable character.
Design That Defined an Era
The Repre model draws from the finest traditions of the past. Its lacquered dial, featuring a motif inspired by the 1960s, is complemented by a subtly decorated bezel and raised indices that create a captivating play of light and shadow, adding depth to the watch face. This vintage appeal and the representative 42 mm case diameter are further highlighted by a stylishly domed crystal made of durable hardened mineral. For particularly demanding owners, we also offer the option of a custom sapphire crystal upgrade.
Slim Mechanics and Premium Materials
Beneath the elegant exterior lies high-end technology: the premium Japanese Miyota 9015 caliber from the Premium Slim series. Thanks to its low-profile construction, the watch maintains an exceptionally sleek silhouette that slides effortlessly under a shirt cuff, while its precise movement provides a reliable power reserve of approximately 42 hours. The case, crafted from polished 316L surgical-grade stainless steel, is sealed with a case back featuring a unique production number, making every single piece a collectible original.
Everyday Comfort and Style
To ensure the watch excels at both formal social events and daily wear, it features 5 ATM water resistance, providing reliable protection against moisture and rain. The watch is elegantly secured to the wrist by a high-quality genuine bovine leather strap. The final touch of sophistication is the signed crown featuring the traditional "P" symbol, representing the endless flow of time.
PRIM Repre is more than just a watch; it is a piece of history on your wrist that never goes out of style.
Not sure about the size?
Print size patterns
(For printing set - Scale: Default)
| Brand | Prim |
| Gender | Male |
| Style | Casual, Universal |
| Origin | Czech |
| Guarantee | 5 years |
| Waterproof | 50 m |
| Weight | 78 g |
| Movement | Automatic |
| Caliber | Miyota 9015 |
| Movement accuracy in seconds | -10/+30 / day |
Power Reserve  |
42 hours |
| Case size | 42 mm |
| Case height | 13 mm |
| Case shape | Round |
| Case material | Steel with PVD treatment |
| Case color | Gold |
| Crystal material | Mineral |
| Dial | Analog |
| Dial color | White |
| Transparent Case |
Yes |
| Strap material | Leather |
| Buckle |
Tang Buckle |
| Strap Width | 22 mm |
| Strap color | Brown |
| Quick release system |
no |
| Date | Yes |
| Functions | Date, Transparent back case |
| Screw-on Crown |
Ne |
| Luminescence |
Hands |
We guarantee the accuracy of the data. Did you find a mistake? Let us know and get 200 CZK on Watch purchase.
Guarantor: Kateřina Žváček
Jiří Štencek
+420 252 252 306
Mo-Th 9-19
Sa 9-16
info@helveti.eu
The product is included in categories
Men's automatic watches Men's dress watches Men's gold watches Men's steel watches Men's Watches Automatic Automatic Men's watches with date Men's Czech watches Men's watches novelties Men's watches over 400 EUR Men's white watches Men's mechanical watches Men's brown watches Men's universal watches Men's watches with leather strap Men's watch with mineral glass Prim Men's watches Prim
The idea of producing Czechoslovak wristwatches first appeared immediately after the end of World War II. The effort of the management at that time was to limit the dependence on imports, especially from the western states of Europe. Wristwatches were not produced in Czechoslovakia before
In the fall of 1949, Adolf Martínek was entrusted with the task of building a new plant and preparing the serial production of wristwatches, who, in the unused building of the national committee in Nové Město nad Metují, together with the first 15 colleagues, embarked on a task that at the time was handled by only eight countries in the world.
Those interested bought the first Czechoslovak wristwatch in 1958. However, first it was necessary to choose the brand under which the wristwatch would be manufactured.
The PRIM brand was chosen, which at the time was also used for timepieces produced in other plants of the national company Chronotechna. Initially, an identical logo was used for the alarm clocks and wall clocks called the "loaf". Later, however, the graphic form was simplified to meet the requirements for modern dial design. The designer Josef Žid is the author of the so-called "standing" PRIM logo, which has been used on wristwatches since the 1970s. Until the 1990s, part of the designer's work was also the design of watches, which is why Josef Žid was entrusted with the design of the new brand. In addition, the need for a new graphic representation of the brand was supported by the fact that in 1969 the watch manufacturing plant in Nové Město nad Metují became completely independent and acquired the name it bears to this day - ELTON.
Until the 1990s, the New Town plant produced hundreds of thousands of wristwatches a year. However, after the so-called Velvet Revolution, watches from foreign brands began to flood Czechoslovakia - from luxury to the cheapest Asian ones. Interest in primkeys gradually declined and for a while it seemed that the production of Czech wristwatches no longer had a future.
Fortunately, it was possible to gradually revive interest in domestic products. Therefore, it was decided to convert the factory into small-scale production of the manufactory type. In 2008, the production of new mechanical movements began and ELTON hodinářská joined the ranks of important watch manufactures that rely on handwork, precision and an individual approach to the customer.
Manufacturer information: ELTON hodinářská, a.s., Náchodská 2105, 549 01 Nové Město nad Metují, Czech Republic / info@prim.cz
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1 → We check, clean and set
We will check the functionality, set time, date and clean the watch carefully.
2 → We will carefully pack the watch
So that the watch does not have a chance to be damaged. We use special vacuum pads.
3 → We insure the watch against damage from the carrier
To be sure, we will insure the watch against breakage, so there is nothing to fear.
With each watch, you will receive a gift of your choice from us. Gifts are graduated according to the value of the order.
From €0 = Cleaning cloth, with which you can polish the glass of a watch.
From €100 = Stroke shortener, you can adjust the watch bracelet to your hand.
From €150 = Helveti canvas bag.
From €150 = Credit card knife.
From €170 = Donut watch case.
From €400 = Parker Jotter.
From €600 = knife Mikov 100-NH-2A blue.
From €1000 = Victorinox Waiter knife with 9 functions.
From €1400 = Watchroll for 2pcs.
From €1650 = Helveti leather watch roll.
From €2000 = Leather travel case.
From €2800 = Leatherman REV.
From €4000 = Wooden watch box Helveti.
From €6000 = Watch winder Helveti black.
And on top of that, a 5-year warranty (You can find the terms of the extended warranty here) and free shipping.
You can view the gifts here:
Jsme autorizovanými prodejci hodinek (certifikáty držíme pro všechny námi nabízené značky), zaručíme Vám tak originalitu hodinek, autorizovaný servis, vysokou kvalitu, původ hodinek a jistotu, že hodinky nikde neležely roky na skladě.
