| Movement | Quartz |
| Case material | Steel |
| Crystal material | Sapphire - anti-reflective |
| Weight | 37 g |
| Waterproof | 50 m |
See more products brands
Movement
Quartz
Case material
Steel
Crystal material
Sapphire - anti-reflective
Weight
37 g
Waterproof
50 m
Semi-precious stones have fascinated humanity for centuries, and in thePrim Lux collection, they form the very heart of the watches. The unique structure of the stone dial reflects light and changes its appearance with every movement of the wrist. It is precisely this captivating play of light that gives the entire collection its name. Thanks to the unique patterning of the natural material, each piece is a complete original with its own story.
You can choose from two distinctive variants:
Malachite: A dial with a rich green pattern. For centuries, this stone has been worn as a protective amulet believed to possess healing properties.
Rose Quartz: A soft pink hue that symbolizes femininity, calm, and self-confidence. In folk tradition, it is known as the stone of love, which helps overcome shyness and fears.
The hand-polished case, crafted from high-grade stainless steel with a diameter of 34 mm, fits perfectly even on a slender wrist, providing the ideal setting to showcase the gemstone’s beauty.
The visual depth of the dial is enhanced bya domed sapphire crystal, which is exceptionally scratch-resistant. The overall sophisticated look is completed by subtly raised applied hour markers and polished arrow-shaped hands, which ensure excellent readability thanks to their sharp contrast with the background.
Beneath its stunning exterior, a highly accurate Swiss ETA F06.402 movement operates reliably.
The watch is complemented by acalfskin strap, color-coordinated with the selected gemstone.
This model is water-resistantto 50 meters (5 ATM), so it can handle basic contact with water, such as rain or a shower.
Prim. For people who know their stuff.
Not sure about the size?
Print size patterns
(For printing set - Scale: Default)
| Brand | Prim |
| Gender | Female |
| Style | Casual, Universal |
| Origin | Czech |
| Guarantee | 5 years |
| Waterproof | 50 m |
| Weight | 37 g |
| Movement | Quartz |
| Caliber | ETA F06.402 |
| Movement accuracy in seconds | ±10 sec. / year |
| Case size | 34 mm |
| Case height | 11 mm |
| Case shape | Round |
| Case material | Stainless steel |
| Case color | Silver |
| Crystal material | Sapphire - anti-reflective |
| Dial | Analog |
| Dial color | Green |
Transparent Case ![]() |
No |
| Strap material | Leather |
Buckle ![]() |
Tang Buckle |
| Strap Width | 18 mm |
| Strap color | Beige |
Quick release system ![]() |
no |
| Date | No |
| Functions | No date |
| Battery | Yes |
Luminescence ![]() |
No |
We guarantee the accuracy of the data. Did you find a mistake? Let us know and get 200 CZK on Watch purchase.
Guarantor: Kateřina Žváček
Jiří Štencek
+420 252 252 306
Mo-Th 9-19
Fr-Sa 9-16
info@helveti.eu
The product is included in categories
Ladies dress watch Ladies Steel Watches Men's watches by brand Women's watches by brand Women's Quartz watches Women's silver watches Quartz Quartz Ladies Czech Watches Women's watches novelties Women's watches over 400 EUR Women's brown watches Women's watches with leather strap Watch gift for woman Women's watches with sapphire crystal Women's green watches Women's universal watches Prim Prim
The idea of producing Czechoslovak wristwatches first appeared immediately after the end of World War II. The effort of the management at that time was to limit the dependence on imports, especially from the western states of Europe. Wristwatches were not produced in Czechoslovakia before
In the fall of 1949, Adolf Martínek was entrusted with the task of building a new plant and preparing the serial production of wristwatches, who, in the unused building of the national committee in Nové Město nad Metují, together with the first 15 colleagues, embarked on a task that at the time was handled by only eight countries in the world.
Those interested bought the first Czechoslovak wristwatch in 1958. However, first it was necessary to choose the brand under which the wristwatch would be manufactured.
The PRIM brand was chosen, which at the time was also used for timepieces produced in other plants of the national company Chronotechna. Initially, an identical logo was used for the alarm clocks and wall clocks called the "loaf". Later, however, the graphic form was simplified to meet the requirements for modern dial design. The designer Josef Žid is the author of the so-called "standing" PRIM logo, which has been used on wristwatches since the 1970s. Until the 1990s, part of the designer's work was also the design of watches, which is why Josef Žid was entrusted with the design of the new brand. In addition, the need for a new graphic representation of the brand was supported by the fact that in 1969 the watch manufacturing plant in Nové Město nad Metují became completely independent and acquired the name it bears to this day - ELTON.
Until the 1990s, the New Town plant produced hundreds of thousands of wristwatches a year. However, after the so-called Velvet Revolution, watches from foreign brands began to flood Czechoslovakia - from luxury to the cheapest Asian ones. Interest in primkeys gradually declined and for a while it seemed that the production of Czech wristwatches no longer had a future.
Fortunately, it was possible to gradually revive interest in domestic products. Therefore, it was decided to convert the factory into small-scale production of the manufactory type. In 2008, the production of new mechanical movements began and ELTON hodinářská joined the ranks of important watch manufactures that rely on handwork, precision and an individual approach to the customer.
Manufacturer information: ELTON hodinářská, a.s., Náchodská 2105, 549 01 Nové Město nad Metují, Czech Republic / info@prim.cz
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1 → We check, clean and set
We will check the functionality, set time, date and clean the watch carefully.
2 → We will carefully pack the watch
So that the watch does not have a chance to be damaged. We use special vacuum pads.
3 → We insure the watch against damage from the carrier
To be sure, we will insure the watch against breakage, so there is nothing to fear.
With each watch, you will receive a gift of your choice from us. Gifts are graduated according to the value of the order.
From €0 = Cleaning cloth, with which you can polish the glass of a watch.
From €100 = Stroke shortener, you can adjust the watch bracelet to your hand.
From €150 = Helveti canvas bag.
From €150 = Credit card knife.
From €170 = Donut watch case.
From €400 = Parker Jotter.
From €600 = knife Mikov 100-NH-2A blue.
From €1000 = Victorinox Waiter knife with 9 functions.
From €1400 = Watchroll for 2pcs.
From €1650 = Helveti leather watch roll.
From €2000 = Leather travel case.
From €2800 = Leatherman REV.
From €4000 = Wooden watch box Helveti.
From €6000 = Watch winder Helveti black.
And on top of that, a 5-year warranty (You can find the terms of the extended warranty here) and free shipping.
You can view the gifts here: