Classic dress watch PRIM Diplomat 34 C L02P.18053.A.94-019-313-00-1 follows on from the original model manufactured in Nové Město nad Metují at the end of the 1960s of the last century. Today, however, more modern materials are used for production. The working name of the watch at the time of its creation was PRIM Repre. From the very beginning it was perceived as a premium model within the wide range of PRIM watches.
The timeless elegant dial design and the elaborate case, characterised by decorative milling, will not go out of fashion even after decades. The stainless steel crown is decorated with a pictogram of the Nové Město arches, which is a symbol of prestige and luxury of wristwatches with an in-house manufacture caliber PRIM caliber 94.00 with hand winding. The specially ground cylindrical sapphire crystal matches the original shape of the crystal with its shape. The water resistance of the watch is 5 ATM.
Diplomat stands out not only in stainless steel; it also suits a case made of precious metals. Traditional gold or subtle platinum turns the PRIM Diplomat watch into an investment and a real piece of jewellery that is passed down in families from generation to generation. The ladies’ version of the PRIM Diplomat watch is supplied with a steel strap; however, it is possible to choose a leather strap instead.
The factory in Nové Město nad Metují manufactured wristwatches from the beginning in uniform quality. Over time, however, demand arose for higher-class watches, which the plant was already able to ensure technologically at that time. In 1965, development of a model was therefore started, which was to become a representative product of the Czechoslovak watchmaking industry. As early as 1966, the Diplomat began to be manufactured, and the first 3 000 pieces went on sale at the end of 1967.
The watch also attracted attention abroad, and so in 1968 a variant for export was created. They differed from the original in that a higher-class movement was not used in them; the hands and dial were simplified. Instead of the Diplomat inscription, only the designation 17 jewels appeared on the watch.
The model previously had the designation 94-019-313-00-1.
Personal delivery: For this model, we offer the option of personal delivery (Prague and Central Bohemian Region) of the watch by the brand guarantor. If you are interested, please add a note to the order; we will contact you. More information here.
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| Brand | Prim |
| Gender | Female |
| Style | Casual |
| Origin | Czech |
| Guarantee | 5 years |
| Waterproof | 50 m |
| Movement | Hand Wind |
| Caliber | PRIM KALIBR 94 |
| Movement accuracy in seconds | -6s /+24s / 24 h |
Power Reserve ![]() |
48 hours |
| Case size | 34 mm |
Lug-to-lug: ![]() |
41,5 mm |
| Case height | 10,6 mm |
| Case shape | Round |
| Case material | Stainless steel |
| Case color | Silver |
| Crystal material | Sapphire |
| Dial | Analog |
| Dial color | Black |
Transparent Case ![]() |
Yes |
| Strap material | Stainless steel |
Buckle ![]() |
Butterfly Clasp |
| Strap Width | 18 mm |
| Strap color | Silver |
| Date | Yes |
| Functions | Date, Transparent back case |
We guarantee the accuracy of the data. Did you find a mistake? Let us know and get 8 EUR on Watch purchase.
Guarantor: Kateřina Žváček
Jiří Štencek
+420 252 252 306
Mo-Th 9-19
Fr-Sa 9-16
info@helveti.eu
The product is included in categories
Ladies dress watch Ladies Steel Watches Manufacture 1949 Manufacture 1949 Women's silver watches Women's Watches Ladies Czech Watches Women's manual watches Women's watches over 400 EUR Women's white watches Women's mechanical watches Women's watches with date Women's watches with steel bracelet Watch gift for woman Women's watches with sapphire crystal Prim Prim
The idea of producing Czechoslovak wristwatches first appeared immediately after the end of World War II. The effort of the management at that time was to limit the dependence on imports, especially from the western states of Europe. Wristwatches were not produced in Czechoslovakia before
In the fall of 1949, Adolf Martínek was entrusted with the task of building a new plant and preparing the serial production of wristwatches, who, in the unused building of the national committee in Nové Město nad Metují, together with the first 15 colleagues, embarked on a task that at the time was handled by only eight countries in the world.
Those interested bought the first Czechoslovak wristwatch in 1958. However, first it was necessary to choose the brand under which the wristwatch would be manufactured.
The PRIM brand was chosen, which at the time was also used for timepieces produced in other plants of the national company Chronotechna. Initially, an identical logo was used for the alarm clocks and wall clocks called the "loaf". Later, however, the graphic form was simplified to meet the requirements for modern dial design. The designer Josef Žid is the author of the so-called "standing" PRIM logo, which has been used on wristwatches since the 1970s. Until the 1990s, part of the designer's work was also the design of watches, which is why Josef Žid was entrusted with the design of the new brand. In addition, the need for a new graphic representation of the brand was supported by the fact that in 1969 the watch manufacturing plant in Nové Město nad Metují became completely independent and acquired the name it bears to this day - ELTON.
Until the 1990s, the New Town plant produced hundreds of thousands of wristwatches a year. However, after the so-called Velvet Revolution, watches from foreign brands began to flood Czechoslovakia - from luxury to the cheapest Asian ones. Interest in primkeys gradually declined and for a while it seemed that the production of Czech wristwatches no longer had a future.
Fortunately, it was possible to gradually revive interest in domestic products. Therefore, it was decided to convert the factory into small-scale production of the manufactory type. In 2008, the production of new mechanical movements began and ELTON hodinářská joined the ranks of important watch manufactures that rely on handwork, precision and an individual approach to the customer.
Manufacturer information: ELTON hodinářská, a.s., Náchodská 2105, 549 01 Nové Město nad Metují, Czech Republic / info@prim.cz
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1 → We check, clean and set
We will check the functionality, set time, date and clean the watch carefully.
2 → We will carefully pack the watch
So that the watch does not have a chance to be damaged. We use special vacuum pads.
3 → We insure the watch against damage from the carrier
To be sure, we will insure the watch against breakage, so there is nothing to fear.
With each watch, you will receive a gift of your choice from us. Gifts are graduated according to the value of the order.
From €0 = Cleaning cloth, with which you can polish the glass of a watch.
From €100 = Stroke shortener, you can adjust the watch bracelet to your hand.
From €150 = Helveti canvas bag.
From €150 = Credit card knife.
From €170 = Donut watch case.
From €400 = Parker Jotter.
From €600 = knife Mikov 100-NH-2A blue.
From €1000 = Victorinox Waiter knife with 9 functions.
From €1400 = Watchroll for 2pcs.
From €1650 = Helveti leather watch roll.
From €2000 = Leather travel case.
From €2800 = Leatherman REV.
From €4000 = Wooden watch box Helveti.
From €6000 = Watch winder Helveti black.
And on top of that, a 5-year warranty (You can find the terms of the extended warranty here) and free shipping.
You can view the gifts here: