It is said that every year has its own spiritual guide. Some are quiet and unassuming, while others possess a power capable of transforming the entire world. The year 2026 is marked by the Fire Horse —a creature that has symbolized freedom, courage, and indomitable energy since time immemorial. Designer Alexander Shorokhov first introduced the horse motif to mark the brand’s 30th anniversary, and this unique model sold out immediately. Now he has once again succeeded in capturing the untamed energy of the Fire Horse and transforming it into a watch that is much more than just a timepiece. It represents a masterpiece of fine watchmaking—powerful, uncompromising, and full of life.
The watch’s centerpiece is the dial, where the horse motif does not appear as a cold, technical illustration, but rather as a spontaneous sketch by a great master on canvas. With just a few confident strokes, movement, dynamism, and unparalleled elegance come to life. The entire composition is made up of many types and shades of colored mother-of-pearl, each of which captures the light slightly differently and reveals a new facet of the entire piece with every movement of the wrist. Just as fire never takes the same form, this watch never looks the same under different angles of light.
Delicate lines deliberately divide the multicolored mother-of-pearl dial into five sectors, symbolizing the five inhabited continents of our planet and highlighting the universal significance of the horse across human cultures. While in Europe the horse has represented strength and courage for centuries, in America it symbolizes independence and boundless horizons. In Asia, it expresses energy and success, while in other cultures it is a symbol of dignity, prosperity, or spiritual strength. If you look closely at the dial, you’ll notice that the color shades of each sector correspond exactly to specific continents.
A work of art of this significance must not become a mass-produced item. The first edition of the “Fire Horse” watch is therefore being produced in a strictly limited series of just 11 pieces worldwide. However, thanks to the natural structure of live mother-of-pearl, each piece is a one-of-a-kind original. Alexander Shorokhov also came up with an ingenious way to incorporate the watch’s serial number into the design: the specific edition number is integrated directly onto the dial as a single Arabic numeral. On the first piece in the series (1/11), the hour marker is the Arabic numeral 1, while the other hours are represented by geometric indices. On the second piece (2/11), the number 2 takes on this role, and this concept continues all the way to number 11. Each owner thus receives a watch with its own unique identity.
The hour markers adhere to a harmonious color scheme and share a uniform color within each of the five sectors, which perfectly complements the iridescent sheen of the mother-of-pearl. This creates a perfectly balanced contrast between precise structure and artistic freedom.
An extraordinary surprise is hidden in the off-center seconds hand at the 9 o’clock position. Its shape is formed by two stylized horseshoes—one larger and one smaller. The designer drew inspiration from nature itself: the larger, round horseshoe represents the front hoof, while the smaller, oval one represents the rear hoof. The delicate red tip of the hand then measures elapsed time with absolute precision. Of course, the brand’s iconic hallmarks are also present: the distinctive number 60 at the 12 o’clock position, the distinctive avant-garde hands, and the artistically hand-engraved rotor.
Inside the case , made of high-grade stainless steel with a diameter of 43.5 mm and a height of 11.3 mm, beats a top-of-the-line Swiss automatic movement, the Dubois Depraz Caliber 14069, featuring 21 jewels and a power reserve of approximately 44 hours. Its hand-decorated and engraved rotor can be admired through the transparent case back. Both the dial and the view of the movement are protected by sapphire crystal, and the front crystal features an anti-reflective coating for excellent readability. The watch is water-resistant to 5 ATM, ensuring safe use during everyday contact with water.
The overall aesthetic is complemented by a 22-mm-wide black strap made of brushed suede leather, which is soft to the touch and resembles horsehide in texture. The straps have been intentionally left with a natural finish, unpolished, to emphasize the authentic character of the entire model.
The Alexander Shorokhoff Fire Horse AS.FR-HRS-3 is more than just a timepiece. It tells a story of art, a passion for watchmaking, cultures, and absolute freedom—and proves that the greatest legends need no words; sometimes, a single glance at your wrist is enough.
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| Brand | Alexander Shorokhoff |
| Gender | Male |
| Style | Casual |
| Origin | German |
| Guarantee | 5 years |
| Waterproof | 50 m |
| Movement | Automatic |
| Caliber | 14069.DD |
Power Reserve ![]() |
44 hours |
| Case size | 43,5 mm |
| Case height | 11,3 mm |
| Case shape | Round |
| Case material | Stainless steel |
| Case color | Silver |
| Crystal material | Sapphire - anti-reflective |
| Dial | Analog |
| Dial color | Multicolor |
Transparent Case ![]() |
Yes |
| Strap material | Leather |
Buckle ![]() |
Tang Buckle |
| Strap Width | 22 mm |
| Strap color | Black |
Quick release system ![]() |
no |
| Functions | Transparent back case, Extra seconds hand |
Screw-on Crown ![]() |
Ne |
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Guarantor: Kateřina Žváček
Kateřina Žváček
+420252252308
Mo-Th 9-19
Fr-Sa 9-16
info@helveti.eu
The product is included in categories
Alexander Shorokhoff Men's automatic watches Men's dress watches Men's gold watches Men's steel watches Men's Watches Men’s Watches Alexander Shorokhoff Avantgarde Avantgarde Men's silver watches Men's black watches Men's German watch Men's watches Limited edition Men's watches novelties Men's watches over 400 EUR Men's white watches Men's mechanical watches Men’s Watches Alexander Shorokhoff Neva Men's blue watches Neva Men's watches with leather strap Men's pink watches Men's watches with sapphire crystal Men's green watches Men's watches Alexander Shorokhoff
Alexander Shorokhoff is a German company producing mechanical watches with a highly artistic design. The founder of the brand is Mr. Alexander Shorokhov, who was sent to Germany in 1991 as one of the best managers to further his education in his field. Within one year, he established a trading company for the most important Russian watch brand Poljot here with the aim of enabling the commercialization of this brand in all European countries. In 1994, he started his own business with his first own watch brand, Poljot-International.
However, in order to fulfill his great ambition to produce high-quality watches independently, in 2003 he founded the watch company Alexander Shorokhoff under his own name, based in the town of Alzenau in the heart of Bavaria. The two letters "f" at the end of the company's name are a reference to its Russian roots and the historical background of the brand.
Alexander Shorokhov is a world citizen. He travels the world and draws inspiration from the many countries and cultures he visits. But it draws the most from its roots, which stem from a rich and thousand-year artistic and cultural history. These aspects combined with German precision lead to an unusual individual watch design, combined with great commitment, excellent quality and the highest possible precision.
The brand will present itself to us in three main model lines: Avantgarde, Heritage and Vintage.
Helveti.eu is an authorized dealer and specialist of the Alexander Shorokhoff brand.
Manufacturer information: Alexander Shorokhoff Uhrenmanufaktur GmbH, Hanauer Str. 25, 63755 Alzenau, Germany / salesmanager@alexander-shorokhoff.de
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1 → We check, clean and set
We will check the functionality, set time, date and clean the watch carefully.
2 → We will carefully pack the watch
So that the watch does not have a chance to be damaged. We use special vacuum pads.
3 → We insure the watch against damage from the carrier
To be sure, we will insure the watch against breakage, so there is nothing to fear.
With each watch, you will receive a gift of your choice from us. Gifts are graduated according to the value of the order.
From €0 = Cleaning cloth, with which you can polish the glass of a watch.
From €100 = Stroke shortener, you can adjust the watch bracelet to your hand.
From €150 = Helveti canvas bag.
From €150 = Credit card knife.
From €170 = Donut watch case.
From €400 = Parker Jotter.
From €600 = knife Mikov 100-NH-2A blue.
From €1000 = Victorinox Waiter knife with 9 functions.
From €1400 = Watchroll for 2pcs.
From €1650 = Helveti leather watch roll.
From €2000 = Leather travel case.
From €2800 = Leatherman REV.
From €4000 = Wooden watch box Helveti.
From €6000 = Watch winder Helveti black.
And on top of that, a 5-year warranty (You can find the terms of the extended warranty here) and free shipping.
You can view the gifts here: