All About Shopping
About Us
Prague Shop
Contact
The sale of the product has ended → It doesn't matter, try other similar products in the offer of Helveti.
Movement
Automatic
Case material
Titanium
Crystal material
Sapphire
Weight
Waterproof
100 m
A watch made of a material that is unique in the world. No other watch company has ever used a material that has its brand symbol or logo directly incorporated into it. The graphic symbol of PRIM watches - the pictogram of the New Town Arches - is imprinted directly in the structure of the original material from the workshop of Liberec magicians Futuron Forge.
From the titanium-zirconia damascus composite, the New Town manufacture has created a robust case of distinctive shapes that allows the impressive structure of this material to stand out. On the larger surface, the outline of the pictogram, the symbol of the traditional primekas, is visible in a unique pattern. The material was developed by Futuron Forge directly for ELTON watchmaking and can therefore only be found on PRIM watches from Nové Město nad Metují. The attractive material is not only extremely durable, but also very demanding to process. This is what makes this fifty-piece limited edition unique.
The details of the watch refer to the inspiration of aviation style. The cleardial with distinctive indices and two-tone luminescence is perfectly legible in every situation. The name, which denotes the supersonic speed unit, is also symbolic. The PRIM MACH DAMAŠEK is a model that impresses at first glance with its distinctive design and at second glance with its exceptional features. A watch for those who do not keep a low profile.
The watch is equipped with a Manufacture movement PRIM calibre 95.00 with automatic winding.
Not sure about the size?
Print size patterns
(For printing set - Scale: Default)
| Brand | Prim |
| Gender | Male |
| Style | Pilot, Sports |
| Origin | Czech |
| Guarantee | 5 years |
| Waterproof | 100 m |
| Movement | Automatic |
| Caliber | PRIM kalibr 95.00 |
| Movement accuracy in seconds | -6s /+24s / 24 h |
Power Reserve  |
48 hours |
| Case size | 46 mm |
| Lug-to-lug: |
57,4 mm |
| Case height | 14,4 mm |
| Case shape | Round |
| Case material | titan damašek vzor Rainbow |
| Crystal material | Sapphire |
| Dial | Analog |
| Dial color | Black |
| Transparent Case |
No |
| Strap material | Leather |
| Buckle |
Deployant Clasp |
| Strap Width | 22 mm |
| Strap color | Black |
| Date | No |
| Functions | Swivel bezel, Screw-on crown, No date |
| Screw-on Crown |
Yes |
| Luminescence |
two-tone, hands, numbers |
We guarantee the accuracy of the data. Did you find a mistake? Let us know and get 200 CZK on Watch purchase.
Guarantor: Kateřina Žváček
Jiří Štencek
+420 252 252 306
Mo-Th 9-19
Fr-Sa 9-16
info@helveti.eu
The product is included in categories
The idea of producing Czechoslovak wristwatches first appeared immediately after the end of World War II. The effort of the management at that time was to limit the dependence on imports, especially from the western states of Europe. Wristwatches were not produced in Czechoslovakia before
In the fall of 1949, Adolf Martínek was entrusted with the task of building a new plant and preparing the serial production of wristwatches, who, in the unused building of the national committee in Nové Město nad Metují, together with the first 15 colleagues, embarked on a task that at the time was handled by only eight countries in the world.
Those interested bought the first Czechoslovak wristwatch in 1958. However, first it was necessary to choose the brand under which the wristwatch would be manufactured.
The PRIM brand was chosen, which at the time was also used for timepieces produced in other plants of the national company Chronotechna. Initially, an identical logo was used for the alarm clocks and wall clocks called the "loaf". Later, however, the graphic form was simplified to meet the requirements for modern dial design. The designer Josef Žid is the author of the so-called "standing" PRIM logo, which has been used on wristwatches since the 1970s. Until the 1990s, part of the designer's work was also the design of watches, which is why Josef Žid was entrusted with the design of the new brand. In addition, the need for a new graphic representation of the brand was supported by the fact that in 1969 the watch manufacturing plant in Nové Město nad Metují became completely independent and acquired the name it bears to this day - ELTON.
Until the 1990s, the New Town plant produced hundreds of thousands of wristwatches a year. However, after the so-called Velvet Revolution, watches from foreign brands began to flood Czechoslovakia - from luxury to the cheapest Asian ones. Interest in primkeys gradually declined and for a while it seemed that the production of Czech wristwatches no longer had a future.
Fortunately, it was possible to gradually revive interest in domestic products. Therefore, it was decided to convert the factory into small-scale production of the manufactory type. In 2008, the production of new mechanical movements began and ELTON hodinářská joined the ranks of important watch manufactures that rely on handwork, precision and an individual approach to the customer.
Manufacturer information: ELTON hodinářská, a.s., Náchodská 2105, 549 01 Nové Město nad Metují, Czech Republic / info@prim.cz
Do you have a question? Leave us a comment
Add a query
With each watch, you will receive a gift of your choice from us. Gifts are graduated according to the value of the order.
From €0 = Cleaning cloth, with which you can polish the glass of a watch.
From €100 = Stroke shortener, you can adjust the watch bracelet to your hand.
From €150 = Helveti canvas bag.
From €150 = Credit card knife.
From €170 = Donut watch case.
From €400 = Parker Jotter.
From €600 = knife Mikov 100-NH-2A blue.
From €1000 = Victorinox Waiter knife with 9 functions.
From €1400 = Watchroll for 2pcs.
From €1650 = Helveti leather watch roll.
From €2000 = Leather travel case.
From €2800 = Leatherman REV.
From €4000 = Wooden watch box Helveti.
From €6000 = Watch winder Helveti black.
And on top of that, a 5-year warranty (You can find the terms of the extended warranty here) and free shipping.
You can view the gifts here:
Jsme autorizovanými prodejci hodinek (certifikáty držíme pro všechny námi nabízené značky), zaručíme Vám tak originalitu hodinek, autorizovaný servis, vysokou kvalitu, původ hodinek a jistotu, že hodinky nikde neležely roky na skladě.
