Strap Alexander Shorokhoff rayon - yellow/20 mm

Alexander Shorokhoff is a German company producing mechanical watches with a highly artistic design. The founder of the brand is Mr. Alexander Shorokhov, who was sent to Germany in 1991 as one of the best managers to further his education in his field. Within one year, he established a trading company for the most important Russian watch brand Poljot here with the aim of enabling the commercialization of this brand in all European countries. In 1994, he started his own business with his first own watch brand, Poljot-International.

However, in order to fulfill his great ambition to produce high-quality watches independently, in 2003 he founded the watch company Alexander Shorokhoff under his own name, based in the town of Alzenau in the heart of Bavaria. The two letters "f" at the end of the company's name are a reference to its Russian roots and the historical background of the brand.

Alexander Shorokhov is a world citizen. He travels the world and draws inspiration from the many countries and cultures he visits. But it draws the most from its roots, which stem from a rich and thousand-year artistic and cultural history. These aspects combined with German precision lead to an unusual individual watch design, combined with great commitment, excellent quality and the highest possible precision.

The brand will present itself to us in three main model lines: Avantgarde, Heritage and Vintage.

Helveti.eu is an authorized dealer and specialist of the Alexander Shorokhoff brand.