How did the Boyfriend collection of Festina women's watches come about? Developers at Festina have noticed that women often wear their partners' watches on their hands. The survey found that many women really like to wear men's watches because they are larger, more powerful and often with a much stronger sporting touch. And so the pioneering Festina brand began to make more distinctive and larger watches for women. The legendary Boyfriend collection of Festina women's watches was born.